PRACTITIONER CHALLENGES: Developing a digital private practice


Digital therapy is a new and emergent field of private practice and is an area where practitioners lack clarity and evidence on how best to manage their work. In part two of this article, Dr Ivanka Ezhova shares her own experience of building a sustainable business and personal resilience when it comes to private digital practice.

Summary points

  • Digital therapy is on the rise, but there are a number of challenges to keep in mind when starting your digital private practice.
  • For digital therapy, digital visibility is paramount: diversify your marketing and visibility across content formats and platforms.
  • Avoid being overcharged for website development and search engine optimisation by shopping around for different quotes.
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